![]() ![]() And it is a cool song and a great cover by Nelson, combined with interesting animation. But still, it is a commendable way for a restaurant to distinguish itself. The new single, recorded for a film commissioned. For sure his fans will not be disappointed. ![]() The iconic entertainer had initially reached out to the country. Well, this is sort of like that, only Willie’s still kicking, and Coldplay are no Nine Inch Nails. The inclusion of a Coldplay song is a nod to modern music, without coming across too desperate but the inclusion of Snoop Dogg as an artist on Roll Me Up seems a little incongruous. Taking a cynical view, one may see Chipotle’s incentive in putting together the short film because it allows them to distinguish their practices from other restaurants, thereby getting more customers. AceShowbiz - Barbra Streisand has reworked her 2014 song 'Id Want It to Be You' as a new duet with Willie Nelson. If you buy the recording of “The Scientist” off of iTunes, 60 cents from each sale goes to Chipotle Cultivate Foundation. But the short film, which Chipotle plans to show in theaters around the country, is part of Chipotle’s “ Food With Integrity” program where it supports using naturally raised meat and local produce. Chipotle is not trying to turn us all into vegetarians. ![]() The short film raises questions about how the nation’s meat is raised and treated, but in a soft-sell sort of way without images of real suffering animals that people try to avoid seeing, lest it spoil our dinners. That is the combination put together, along with cool animation by Johnny Kelly, for a short promotional film by Chipolte. Hence the video’s title, “Back to the Start,” derived from the song’s punch line.As far as fast food commercials go, you probably cannot do better than Willie Nelson singing a Coldplay song with an important message about the source for much of our food. The two-minute pseudo-PSA backs sustainable farming and will begin running in theaters come September, with the song currently available for download on iTunes.Ĭreated by animator Johnny Kelly, whose portfolio also includes work for brands like Bacardi, the animated spot tells the story of a farmer who, after cramming his livestock into pens and pumping them full of hormones, suffers a crisis of conscience and returns to his roots as a sustainable farmer. Update: Watch the official ad below as well. Now we’ll cross our fingers that Willie makes his own backwards music video to go with the song. STORY: Prosecutor Was Joking About Willie Nelson Singing in Court The song does sound ready-made for a movie soundtrack, but in that good, epic sort of way. In a new spot for burrito chain Chipotle, Willie Nelson lends his vocals to a cover of Coldplay’s hit “The Scientist.” ![]()
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